How the new Microsoft logo failed

It’s always a risk when large organizations rebrand themselves. Microsoft took that plunge a few days ago and I think they missed the mark. 

Enough has been written about how Microsoft needs to move out of the shadow of Windows/Office and rebrand itself. Unfortunately, the new logo does exactly the opposite. The color squares in the new logo are a reminder of the evolution of Windows and the logo that we have been seeing since Windows 3.1

With a rebranding exercise like this one, Microsoft should have gone for something that marks its path forward rather than reminiscing in the past.

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