It’s always a risk when large organizations rebrand themselves. Microsoft took that plunge a few days ago and I think they missed the mark.
Enough has been written about how Microsoft needs to move out of the shadow of Windows/Office and rebrand itself. Unfortunately, the new logo does exactly the opposite. The color squares in the new logo are a reminder of the evolution of Windows and the logo that we have been seeing since Windows 3.1
Enough has been written about how Microsoft needs to move out of the shadow of Windows/Office and rebrand itself. Unfortunately, the new logo does exactly the opposite. The color squares in the new logo are a reminder of the evolution of Windows and the logo that we have been seeing since Windows 3.1
With a rebranding exercise like this one, Microsoft should have gone for something that marks its path forward rather than reminiscing in the past.
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