Showing posts with label fail. Show all posts
Showing posts with label fail. Show all posts

Can YOU out patent Apple?

Courtesy: savagechickens.com

Now that Apple has won the first round of the patent wars some manufacturers will turn towards Microsoft to spread their risk. This is not going to help Nokia since it means more competition for them. On the other hand, it will increase awareness about the Windows Phone mobiles.

While this might not be the best outcome for Android consumers, maybe it’s time to think about you.

Can YOU out patent Apple?

Many of the features patented by Apple have been seen in movies or in other devices much before Apple succeeded in commercializing them. Think Minority Report, 2001 A Space Odyssey, Braun? Perhaps now is the time to patent every user interface medium, mechanism, gesture control and any other way that we could ever imagine, to interact with a device in future. This might be the perfect time for concept artists and designers to make sure that their ideas and innovations are protected from the likes of Apple.

You don’t need to be a rocket scientist to patent your ideas, just take a look at some of these patents from celebrities. If they can do it, so can you. Who knows, your royalties might help you retire one day or fund your child’s education.

How the new Microsoft logo failed

It’s always a risk when large organizations rebrand themselves. Microsoft took that plunge a few days ago and I think they missed the mark. 


Enough has been written about how Microsoft needs to move out of the shadow of Windows/Office and rebrand itself. Unfortunately, the new logo does exactly the opposite. The color squares in the new logo are a reminder of the evolution of Windows and the logo that we have been seeing since Windows 3.1

With a rebranding exercise like this one, Microsoft should have gone for something that marks its path forward rather than reminiscing in the past.